Content is key-words

Gone are the days of writing content that sounds the part, it must now also work the part.

Due to clever algorithms your content now dictates your position on search engines. SEO (for those who aren’t aware this is Search Engine Optimisation) has therefore never been more important.

Google alone gets over 5.5 million searches a day (Hostingfacts), 2 trillion searches a year (SearchEngineLand) and of this, 2 million are specifically hotel based searches (Wordtracker). It is therefore vital that you optimise your content to ensure you rank highly against your competitors in the industry.

To give you an idea of the importance of SEO today, here are some facts courtesy of Search Engine Journal:

 

70% of links that internet users click on are organic

75% of users don’t scroll past the first page of search results

The first organic page result gets 33% of clicks

 

Despite these figures and the importance of SEO today with getting noticed online, a whopping 83% of businesses don’t optimise their content for SEO purposes (BlueCorona).

Try to be content aware, human and relevant wherever you post, whether it be via your website, blog or social media. Blogs alone appear to be here to stay and this is reiterated through the vast amount of businesses posting blogs daily, over 2 million a day to be exact (Hostingfacts, 2017).

Looking specifically at the travel industry; organic search amounts to 39% of traffic to travel websites, which equates to 50% of travel brand revenues in most cases (Vizlly).

According to a study carried out by smallbiztrends, 33% of businesses think finding 10 new customers is harder than solving a Rubik’s cube blindfolded. However, with the correct content, customers will find you.

Don’t want to miss out on potentially more revenue? Like the sound of getting your content compatible with search engines? Want to be seen by more people searching for a venue like yours? Get in touch today and see how Market inn can help grow your business.

Give us a bell on 07722 034942, connect with us on social media or say hello at hello@marketinnhospitality.co.uk.